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Branding 101

I recently had a client who wanted to work on “branding” his business with me. I was very excited about it as he understood the importance of creating a brand even though he runs a start-up operation....

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How Do Small Businesses Identify Opportunities

Small business owners are always interested in learning ways to identify growth opportunities. Too many of us, though, get side tracked by the daily activities of running a business and forget to pay...

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Product Licensing: Turning Your Competitors Into Your Clients

A few months ago I had a conversation with a colleague who has developed some fantastic materials for her business. As a HR consultant who runs a knowledge based practice, other than simply offering...

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Critical Skills for Success Seminar Series

Pinpoint Tactics Business Consulting has had the privilege of being invitated to speak at the Student Biotechnology Network at this year’s Critical Skills for Success Seminar Series. The series of...

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Three Mistakes to Avoid When You Are Starting to Market Your Business

If you plan on starting a small business or are currently running one, how to market your products or services is no doubt a top concern. After all, without some form of marketing, it would be...

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